The Gulfco Story
Welcome to Gulf Trading and Refrigerating LLC (GULFCO) – a company driven by passion and guided by the values and principles of our founder H.E. Juma Al Majid. Since 1962, we have been a leading distributor of Fast-Moving Consumer Goods (FMCG) in the UAE. We pride ourselves on being a reliable and trusted name in the industry, offering expert sales, trade marketing, and distribution services across various product categories, including Dry Food, Frozen Food, Beverages, Confectionery, Personal Care, Home Care, and Pet Food.
As a proud affiliate of Juma Al Majid Holding Group, we are supported by a legacy of excellence and innovation. We distribute for top-tier FMCG companies and we cover all trade channels, including the Modern Trade Channel, Convenience Stores (which includes the Self Service Channel), the Traditional Trade Channel, HORECA channel, and top E-commerce operators across the UAE. Our commitment to delivering only the best to the people of the UAE has been the driving force behind our continued success.
At GULFCO, we attribute our success to the hard work, dedication, and inventiveness of our world-class team. We are proud to be GULFCO – a trusted name in FMCG distribution in the UAE.
Years of Experience
Employees of Diverse Nationalities
Stores
Fully Equipped Delivery Vehicles
Refrigerated Delivery Trucks
HACCP-Certified
Warehouses
sq. ft. Total
Warehouse
Capacity
OUR Vision
By 2028, to be in the Top 5 Leading FMCG distribution companies in the UAE Market.
OUR Mission
To achieve service excellence in the FMCG distribution industry, by way of innovative business solutions through continuous development of the company infrastructure, modern information technology integration, and scaling up our team’s capabilities.
Our Values
Service Excellence
Our customer-centric approach lies at the heart of everything we do. We are proactive and responsive to our customers’ demands and expectations and work with dedication to be the preferred choice for our customers, employees, vendors, and principals.
One Team
We believe that we are one family and teamwork is vital to our success. We consider our employees as our partners who work as one to build and raise GULFCO.
Leadership
We lead with purpose and work hard, underscored by excellence, to shape a better future. We are committed to our promises towards our principals, customers and employees. We are also long-term focused and work with a passionate persistence to create exceedingly improved outcomes in the years to come.
Ethical
We will be fair, honest, transparent, and work with integrity in all aspects of our business. We believe that trust is at the heart of our GULFCO’s long-term success.
Gulfco Management
Adam Ragab brings over 20 years of insightful leadership experience to his role as Business Development Manager at Gulfco. His extensive career in sales and business development spans a diverse range of sectors and includes notable tenures at multinational organizations such as British American Tobacco, PepsiCo, Coca-Cola, and most recently, Bedaya General Trading LLC, a subsidiary of YAS Holding.
In his previous role as Sales Director at Bedaya General Trading, Adam demonstrated his exceptional ability to build and develop direct distribution lines, creating a comprehensive distribution strategy that significantly increased revenues. His strategic vision and negotiation skills enabled him to secure exclusive distribution rights for seven international companies in the MENA region, enhancing the company’s market presence across various channels including key accounts, convenience stores, e-commerce, traditional trade, and export.
Adam’s tenure at Unikai Foods P.J.S.C saw him increase the efficiency of UAE channels, introduce new revenue-generating channels, and retain and grow key accounts. As the Head of Capability & Business Development, he was instrumental in enhancing sales performance and customer retention, contributing to the company’s market share growth.
Adam’s entrepreneurial spirit was evident during his time at Afkar General Trading LLC, where he founded and led the company to become a main supplier of hydroponic systems in the UAE and Oman, securing key tenders with major governmental bodies.
His earlier career includes significant achievements at Coca-Cola, where he implemented the RED (Right Execution Daily) system, launched new beverages, and restructured routes to enhance market share. At PepsiCo, Adam devised and implemented structures for the self-service channel and managed the overall trade marketing portfolio, significantly enhancing sales team capabilities and product visibility.
Adam holds a BA in Economics from the American University of Cairo. His dedication to strategic planning, market research, and team leadership positions him as a key driver of business growth and development at Gulfco.
Refaat Abou Zaki is a seasoned professional boasting 20 years of remarkable sales leadership within the FMCG industry. Refaat has showcased his prowess in retail merchandising, marketing, and sourcing. Leveraging his extensive expertise in managing FMCG brands, he aligns strategic goals with company objectives, maximizing sales volume, value, distribution, and profit through resource efficiency. His track record in operational excellence and organizational development makes him an invaluable addition to the Gulfco team.
Refaat excels in bolstering organizational capability across structure, operations, and brands. Collaborating closely with cross-functional teams, he drives sales and distribution across the modern trade channel. Previous roles at Masafi LLC in Dubai and Majid Al Futtaim Hypermarkets across Oman and the UAE saw Refaat successfully restructure the sales team, develop comprehensive business plans exceeding sales targets, orchestrate commercial strategies, lead supplier contract negotiations, and manage significant business operations, contributing to substantial revenue growth and market expansion.
Refaat is known for his strategic planning, critical thinking, and ability to lead teams effectively. His skills encompass ROI analysis, data analytics, and inventory control, With a keen focus on bottom-line profits, among others. He is proficient in crafting and executing commercial strategies for multi-million AED businesses, ensuring long-term goals are realized.
Refaat holds a Diploma in Corporate Business Management and has completed numerous online certifications in areas such as digital marketing, data analytics, and strategic thinking.
Refaat’s strategic approach, comprehensive understanding of key business elements, commitment to excellence and his ability to drive dynamic business results, align perfectly with Gulfco’s values and mission.
Mr. Vijayan is a seasoned supply chain leader with extensive experience in Supply Chain planning and optimisation, Business Process Design and Reengineering, and Digital Transformation. He has over 15 years of progressive experience in Supply Chain Management, Service Management, Operational Excellence, and Cost Optimisation in the FMCG and Consumer Electronics sectors.
He has successfully led business transformation initiatives in order to achieve functional, commercial, and strategic initiatives. With a proven track record of leading business process reengineering, his expertise also extends to designing and implementing business transformation to align supply chain functions with growth strategies, while constantly adapting to changing market conditions, new opportunities, and cost reduction initiatives.
Mr. Vijayan also comes with rich experience in strategising and integrating scalable technology solutions to enhance operational efficiency and optimising warehouse utilisation and supply chain functions. He is also an expert in managing multinational workforces through performance management, coaching, and conflict management strategies.
Mr. Reyas is an exceptionally experienced sales professional with over 25 years of comprehensive expertise in developing and implementing strategic sales and business development plans for leading multinational FMCG companies. As a strategic planner, he excels in setting both short-term and long-term goals, consistently delivering outstanding results.
Mr. Reyas brings a strong business acumen, backed by a track record of executing highly effective sales and marketing strategies that establish market presence, drive distribution development, and enhance revenue and profitability. His core competencies encompass strategic planning, sales operations, budget planning and control, innovative merchandising, distributor management, team building, root marketing planning, and category management.
Over the course of his 25-year journey with GULFCO, Mr. Reyas has made invaluable contributions across various functions within the company. In his current role, he oversees the daily operations of GULFCO, focusing on planning, merchandising, continuous team development, and market intelligence. Additionally, he actively cultivates strategic partnerships with retailers, further strengthening GULFCO’s position in the market.
Our Certifications
