About Us

Home > About Us

About Us

Home > About Us

About Us

Home > About Us

About Us

Home > About Us

About Us

Home > About Us

About Us

Home > About Us

The Gulfco Story

Welcome to Gulf Trading and Refrigerating LLC (GULFCO) – a company driven by passion and guided by the values and principles of our founder H.E. Juma Al Majid. Since 1962, we have been a leading distributor of Fast-Moving Consumer Goods (FMCG) in the UAE. We pride ourselves on being a reliable and trusted name in the industry, offering expert sales, trade marketing, and distribution services across various product categories, including Dry Food, Frozen Food, Beverages, Confectionery, Personal Care, Home Care, and Pet Food.

As a proud affiliate of Juma Al Majid Holding Group, we are supported by a legacy of excellence and innovation. We distribute for top-tier FMCG companies and we cover all trade channels, including the Modern Trade Channel, Convenience Stores (which includes the Self Service Channel), the Traditional Trade Channel, HORECA channel, and top E-commerce operators across the UAE. Our commitment to delivering only the best to the people of the UAE has been the driving force behind our continued success.

At GULFCO, we attribute our success to the hard work, dedication, and inventiveness of our world-class team. We are proud to be GULFCO – a trusted name in FMCG distribution in the UAE.

60+
Years of Experience
600+
Employees of Diverse Nationalities
10,000+
Stores
200+
Fully Equipped Delivery Vehicles
100+
Refrigerated Delivery Trucks
6+
HACCP-Certified
Warehouses
325,000+
sq. ft. Total
Warehouse
Capacity

OUR Vision

By 2028, to be in the Top 5 Leading FMCG distribution companies in the UAE Market.

OUR Vision

By 2028, to be in the Top 5 Leading FMCG distribution companies in the UAE Market.

OUR Mission

To achieve service excellence in the FMCG distribution industry, by way of innovative business solutions through continuous development of the company infrastructure, modern information technology integration, and scaling up our team’s capabilities.

Our Values

Service Excellence

Our customer-centric approach lies at the heart of everything we do. We are proactive and responsive to our customers’ demands and expectations and work with dedication to be the preferred choice for our customers, employees, vendors, and principals.

One Team

We believe that we are one family and teamwork is vital to our success. We consider our employees as our partners who work as one to build and raise GULFCO.

Leadership

We lead with purpose and work hard, underscored by excellence, to shape a better future. We are committed to our promises towards our principals, customers and employees. We are also long-term focused and work with a passionate persistence to create exceedingly improved outcomes in the years to come.

Ethical

We will be fair, honest, transparent, and work with integrity in all aspects of our business. We believe that trust is at the heart of our GULFCO’s long-term success.

Gulfco Management

Mohamed Sabry

Director

Mr. Sabry is an accomplished senior business leader with over 20 years of experience in the FMCG and telecom industries. His expertise spans across various aspects of the business, including strategic vision and execution, operational oversight, multi-country and category management, regional knowledge building, revenue generation, P&L accountability, strategic partnership management, and distributor management.
With his invaluable contributions, Mr. Sabry has played a pivotal role in the growth and development of GULFCO. He excels at leading and collaborating with commercial teams and strategic partners to develop and execute strategic and operational business plans.
Mr. Sabry possesses exceptional skills in market segmentation and penetration strategies, particularly in relation to the successful launch of new products. Additionally, he brings valuable experience in change management, having led major restructuring initiatives across functional teams.
One of Mr. Sabry’s key strengths lies in his ability to lead cross-functional and diverse teams, fostering a winning attitude and promoting accountability to consistently deliver on strategy and exceed performance expectations. His extensive industry experience includes leadership positions with renowned companies such as Mars Wrigley and PepsiCo.
At GULFCO, Mr. Sabry’s leadership and expertise drive the company’s success, ensuring its continued growth and prominence in the FMCG distribution industry in the UAE.

Vijayan Asirvadam

Supply Chain Manager

Mr. Vijayan is a seasoned supply chain leader with extensive experience in Supply Chain planning and optimisation, Business Process Design and Reengineering, and Digital Transformation. He has over 15 years of progressive experience in Supply Chain Management, Service Management, Operational Excellence, and Cost Optimisation in the FMCG and Consumer Electronics sectors.

He has successfully led business transformation initiatives in order to achieve functional, commercial, and strategic initiatives. With a proven track record of leading business process reengineering, his expertise also extends to designing and implementing business transformation to align supply chain functions with growth strategies, while constantly adapting to changing market conditions, new opportunities, and cost reduction initiatives.

Mr. Vijayan also comes with rich experience in strategising and integrating scalable technology solutions to enhance operational efficiency and optimising warehouse utilisation and supply chain functions. He is also an expert in managing multinational workforces through performance management, coaching, and conflict management strategies.

Reyas Ali

Head of Sales - General Trade

Mr. Reyas is an exceptionally experienced sales professional with over 25 years of comprehensive expertise in developing and implementing strategic sales and business development plans for leading multinational FMCG companies. As a strategic planner, he excels in setting both short-term and long-term goals, consistently delivering outstanding results.
Mr. Reyas brings a strong business acumen, backed by a track record of executing highly effective sales and marketing strategies that establish market presence, drive distribution development, and enhance revenue and profitability. His core competencies encompass strategic planning, sales operations, budget planning and control, innovative merchandising, distributor management, team building, root marketing planning, and category management.
Over the course of his 25-year journey with GULFCO, Mr. Reyas has made invaluable contributions across various functions within the company. In his current role, he oversees the daily operations of GULFCO, focusing on planning, merchandising, continuous team development, and market intelligence. Additionally, he actively cultivates strategic partnerships with retailers, further strengthening GULFCO’s position in the market.

Ahmed Heshmat

Business Development Manager

Mr. Heshmat assumes a key leadership role as he oversees and manages the overall operations of the GULFCO Mars Wrigley Division in the UAE. With a focus on business development, he is responsible for formulating and executing market growth strategies, conducting thorough market research, identifying effective go-to-market strategies, and ensuring successful distributor management and principal relationships.
As a dynamic and goal-oriented leader, Mr. Heshmat brings extensive experience in sales, marketing, and business development within the FMCG industry. He thrives on finding innovative solutions and is driven by achieving strategic objectives while carefully balancing risk and reward. Throughout his career, he has successfully led regional departments to achieve remarkable revenue and profitability growth.
An exceptional communicator and adept stakeholder manager, Mr. Heshmat has a proven track record of leading complex projects with success. He has played a pivotal role in driving organizational growth through effective client relationship management, leading high-value negotiations, and expanding geographical brand presence. Additionally, he places a strong emphasis on team development, employing an empowering management style that fosters the creation, development, and leadership of high-performance teams on a global scale.

Srikanth Sooryanarayanan

OOH Division Manager

Mr. Srikanth holds a critical role in GULFCO, where he spearheads the development of the commercial business across the UAE. His primary responsibilities encompass designing and implementing both short-term and long-term strategies aligned with corporate objectives. By effectively delivering on financial plans and ensuring performance within the defined budget, he plays a vital role in driving the company’s success.
Within his role, Mr. Srikanth specifically manages the HORECA channel, with the objective of cultivating and expanding the company’s presence in the HORECA business sector in the UAE. He is accountable for devising and executing strategies that contribute to the achievement of key annual business objectives. Moreover, he focuses on driving plans and budgets for the Food and Beverage division, aiming to deliver the targeted financial contributions.
Furthermore, Mr. Srikanth actively identifies high-potential areas and key growth drivers for various stakeholders such as Principals, Brands, Customers, Suppliers, Market Channels, and External Vendors. By leveraging these insights, he seeks to generate additional revenue streams and establish mutually beneficial sourcing partnerships on advantageous terms that support sustainable growth for the company.

Marwan Alhamdani

Division Manager - Food and Beverage

A broadly skilled with 22Yr of proven track record in managing FMCG brands in markets, delivering strategic goals & market objectives in line with company objectives maximizing sales volume, value, distribution, and profit in market through efficient and effective utilization of resources with full responsibility on P&L budgets.
Building organizational capability of structure, operations, and brands with full responsibility on P&L budget collaborated with finance team to grow and lead company brands sales & distribution across all trade channels to serve customers through localized market management and network distribution coverage reach to 10,000 customers. Lead to deliver bottom line profits by adopting Go-To-market strategy improve existing products and brands through effective and efficient utilization of resources sales process development and logistics supply chain to expand efficiency of brands and profitability by region. Managed to establish relationship with local regulatory, authorities and government officials with quality of compliance and legal requirements. Drive In store brand activation and trade incentive scheme to achieve company targets of key accounts and modern trade customers. Lead action plan with supported functions on best practice the way of doing the work for each canvas in business model chart –for the trade environment to create business value that engage with trade market dynamics and segments conclude (key partners, key activities, value proposition, customer relationships, customer segments, key resources, channels, cost structure and revenue streams.

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