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In a recent event held at the Sheraton Grand Dubai Hotel to celebrate its 50th Anniversary, Goody Middle East recognized GULFCO with the Best-In-Class Seasonal Execution Award for having overachieved their set targets in 2021.

GULFCO was considered as the top performer versus other distributors in the region across all set KPIs including but not limited to Channel Coverage, Stock Availability, On-shelf presence, Trade Promotions and In-market sales.

“This is a great honour and we are super pleased with this recognition by Goody – congratulations to the entire team at GULFCO” said Mr. Mohd Sabry – Director at GULFCO.

“These results were consistently achieved throughout 2021 and across all categories for which GULFCO provides distribution services to Goody, namely Spreads, Dressings, Canned Foods, Tuna and Pasta” said Mr. Marwan Al Hamdani – F&B Division Manager at GULFCO.

GULFCO has been providing FMCG distribution services to Goody Co., part of the Saudi-based Based Trading Co., since 2016.