Refaat Abou Zaki

Refaat Abou Zaki is a seasoned professional boasting 20 years of remarkable sales leadership within the FMCG industry. Refaat has showcased his prowess in retail merchandising, marketing, and sourcing. Leveraging his extensive expertise in managing FMCG brands, he aligns strategic goals with company objectives, maximizing sales volume, value, distribution, and profit through resource efficiency. His track record in operational excellence and organizational development makes him an invaluable addition to the Gulfco team.

Refaat excels in bolstering organizational capability across structure, operations, and brands. Collaborating closely with cross-functional teams, he drives sales and distribution across the modern trade channel. Previous roles at Masafi LLC in Dubai and Majid Al Futtaim Hypermarkets across Oman and the UAE saw Refaat successfully restructure the sales team, develop comprehensive business plans exceeding sales targets, orchestrate commercial strategies, lead supplier contract negotiations, and manage significant business operations, contributing to substantial revenue growth and market expansion.

Refaat is known for his strategic planning, critical thinking, and ability to lead teams effectively. His skills encompass ROI analysis, data analytics, and inventory control, With a keen focus on bottom-line profits, among others. He is proficient in crafting and executing commercial strategies for multi-million AED businesses, ensuring long-term goals are realized.

Refaat holds a Diploma in Corporate Business Management and has completed numerous online certifications in areas such as digital marketing, data analytics, and strategic thinking.

Refaat’s strategic approach, comprehensive understanding of key business elements, commitment to excellence and his ability to drive dynamic business results, align perfectly with Gulfco’s values and mission.