Samir Wajih Ghadieh is an experienced commercial leader with more than two decades of expertise in FMCG operations, trade marketing, and financial management. As Commercial Manager at GULFCO, he oversees the commercial performance of key international and regional brands, working closely with principals and internal teams to drive market growth and strengthen brand execution across the UAE.
Samir plays a central role in developing and implementing commercial strategies across all trade channels, including modern trade, traditional trade, HORECA, and e-commerce. His responsibilities span trade marketing planning, supplier partnership management, sales performance monitoring, and the execution of annual business plans that support both brand development and market expansion.
With a strong background in accounting and financial analysis, Samir brings a disciplined, data-driven approach to commercial decision-making. He works closely with finance, supply chain, and sales teams to ensure effective execution and sustainable growth for the brands under his management.
Samir holds a Bachelor of Science in Accounting from Al-Al Bayt University – Jordan.