Mr. Reyas is an exceptionally experienced sales professional with over 25 years of comprehensive expertise in developing and implementing strategic sales and business development plans for leading multinational FMCG companies. As a strategic planner, he excels in setting both short-term and long-term goals, consistently delivering outstanding results.
Mr. Reyas brings a strong business acumen, backed by a track record of executing highly effective sales and marketing strategies that establish market presence, drive distribution development, and enhance revenue and profitability. His core competencies encompass strategic planning, sales operations, budget planning and control, innovative merchandising, distributor management, team building, root marketing planning, and category management.
Over the course of his 25-year journey with GULFCO, Mr. Reyas has made invaluable contributions across various functions within the company. In his current role, he oversees the daily operations of GULFCO, focusing on planning, merchandising, continuous team development, and market intelligence. Additionally, he actively cultivates strategic partnerships with retailers, further strengthening GULFCO’s position in the market.